Sounds like something Mork from Ork might say, but no! It's National Novel Writing Month! Isaac turned me on to this cool idea, and like an idiot, I jumped at it.
What is NaNoWriMo, really? Anyone who wants to participate has the entire month of November to write a novel that must be at least 50,000 words long. You must not write a single word until 12:01 am on November 1, and must submit your novel electronically for official word-counting before the end of the 30th.
Eschewing quality in favor of quantity, the main point of the whole thing is to get people not only to write, but to write a lot.
Blogger got involved in the process my setting up a directory (called NaNoBlogMo) for anyone who also wants to blog their novel as they write it. Here's mine (it's named for my working title): A November Like No Other.